A Study on the Relationship between the Brand Association of Network Stores and the Loyalty of Consumer
碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === The network marketing is the typical market paradigm shift that it will gradually substitute the traditional marketing pattern. A lot of researchers study on the consumer behavior in various aspects in connection with the marketing model. Nonetheless, the author...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5mu6s9 |