Relationship between the Packaging Design and Brand Image of Mineral Water – Case Study of Uni-President, Weidan and Yes
碩士 === 國立臺灣科技大學 === 設計研究所 === 95 === The packaging of merchandise would help promote the sale of product among many choices of the consumers, and a good brand image would bring bountiful profit to the enterprise. The main objective of this study is to explore the relationship between brand image and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9tyz98 |