Enter China Market through “TV Home Shopping Channel” – the Example of Electrolytic Water Production Machine

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班 === 95 === A procedure is to discuss how to control medium character of TV Home Shopping Channel with the promotion products and Target Market to draw up marketing strategic, and enter China Market with this strategic. A procedure used the Doctor Water family as the c...

Full description

Bibliographic Details
Main Authors: Chien-Fa Lin, 林建發
Other Authors: Ting-Lin Lee
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/92853321692806999778