The Study of Marketing Strategy for Taiwan Bicycle Industry in Europe: Across-Culture Perspective

碩士 === 僑光技術學院 === 管理研究所 === 95 === In view of the fact that global investment environment has changed. While the Multinational Enterprises stride forward to internationalization, culture differences turn out to be the prior problem to face to solve. Since 1950, Europe has planed to regional economic...

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Bibliographic Details
Main Authors: Jing-Yi Lee, 李璟怡
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/96466885595035042756