The research of Customer Relationship Managementin the Network EnvironmentThe research of Customer Relationship Managementin the Network EnvironmentThe research of Customer Relationship Management in the Network nvironment

碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === This study empirically examines bookstores constructed customer relationship management in the network environment, and investigates the relationship between cus-tomer relationship management and customer loyalty. The research has found the an-swer from the exi...

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Bibliographic Details
Main Authors: Hsiu-Mei Wen, 溫秀美
Other Authors: Ho-Ping Yang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/92594545292903989391