The Application of Conjoint Analysis in New Product Recom-mendation System– Example: Design of Foreign Tour Packages

碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === In environment of consumer’s heterogeneity and dynamic, traditional marketing thinking become variety with time. The marketing decision model’s application and de-velop in recommendation of product design access consumer’s need more. The purpose of this dissert...

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Bibliographic Details
Main Authors: Hung Peng-Hsiang, 洪鵬翔
Other Authors: Jen Li-Chung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/68780450009143533212