The relationship among extension similarity, conformity and brand extension evaluation.
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === The purpose of this study is to explore whether extension similarity and conformity have the interactive effect on brand extension evaluation. The study used the experimental research and included a pretest and experiment. The purpose of pretest is to exam bran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98550917554215073229 |