The relationship among extension similarity, self-monitoring and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === The purpose of this study is to explore the moderating effect of self-monitoring on the relationship between extension similarity and brand extension evaluation. The study used the experimental research including a pretest and final experiment. The purpose of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61578840680697801550 |