The relationship among extension similarity, self-monitoring and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === The purpose of this study is to explore the moderating effect of self-monitoring on the relationship between extension similarity and brand extension evaluation. The study used the experimental research including a pretest and final experiment. The purpose of p...
Main Authors: | Huang Yu-Jen, 黃榆仁 |
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Other Authors: | Lin Shao-Lung |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/61578840680697801550 |
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