A Study on Point of Purchase Advertising Effects of Sensory Shelf Vision—Analyzing Sofy’s Panty liner as an ExampleA Study on Point of Purchase Advertising Effects of Sensory Shelf Vision—Analyzing Sofy’s Panty liner as an ExampleA Study on Point of
碩士 === 中國文化大學 === 新聞研究所 === 95 === Media planning, in turn, plays a key role in the marketing communication program. Successful marketing requires managing and coordinating marketing message at every contact point the brand or company has with its target audience. Contact points can range from the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66580643315872902665 |