A Research on the Influence of the Design of Product Internet Advertising to Advertising Effect

碩士 === 中國文化大學 === 資訊管理研究所 === 95 === Internet is fast growing, and more and more commercial activities on internet are booming in recent years. Contrast to traditional advertising media, internet advertising can not only integrate various media but also have much interaction, and therefore the adver...

Full description

Bibliographic Details
Main Authors: Tsung-Hsien Hung, 洪宗賢
Other Authors: Wuu-Yee Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/29869961961794508198