The Effects of Price and Service Guarantees on the Consumers’ Evaluations towards Group Package Tour Product
碩士 === 中國文化大學 === 觀光事業研究所 === 95 === Because of the intangible of service, consumers think that purchase services are usually more risky than goods, price and service guarantees are generally acknowledged extrinsic cues, many studies have investigated the effects of the price and service guar-antees...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14746039110794200745 |