A Study of the Relationship among Perceived Price, Service Quality,Complaint Attitude and Complaint Behavior in Overseas Traveling Consumers.

碩士 === 中國文化大學 === 觀光事業研究所 === 95 === Recently, with the raising of consumers’ awareness, the number of overseas traveling consumption dispute case is increasing year by year. How to solve the consumers complains and maintain the market share are becoming the important strategies for business current...

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Bibliographic Details
Main Authors: Chun-Yuan Chiao, 喬俊淵
Other Authors: Ya-Li Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/00376410600134619214