The influences of brand image on purchase intention the moderating effect of the service guarantee
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === A number of studies have investigated the effects of the price information, service guarantee and the corporate credibility individually. But, little attention has given to ex-plore the combined effect of the brand image, service guarantee and the purchase inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88181068102893529687 |