The influences of brand image on purchase intention the moderating effect of the service guarantee

碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === A number of studies have investigated the effects of the price information, service guarantee and the corporate credibility individually. But, little attention has given to ex-plore the combined effect of the brand image, service guarantee and the purchase inte...

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Bibliographic Details
Main Authors: Lai Jung Chih, 賴榮志
Other Authors: Shao– Cheng Cheng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/88181068102893529687

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