The Study of Market Segmentation of Consumer’s Vacation Lifestyle and Price Sensitivity
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 95 === The purpose of this study was to investigate the consumer behavior of Group Package Tour (GPT) in Japan, discusses GPT consumer’s vacation lifestyle and price sensitivity when they are traveling to Japan. It helps us to divide them into different markets and...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86680704658049135085 |