An Exploratory Study on the Strategy of Customer Knowledge Management in Hotel Industry
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 95 === In the era of knowledge economy and the market trend of customer-oriented, how the enterprise acquire and apply the knowledge and experiences from its customers as the basis of decision making has become a valuing issue in recent years. The main purpose of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12954449434187343012 |