The Bank Employees Attitude and Consumers Perceptions of Internet Banking

碩士 === 靜宜大學 === 企業管理研究所 === 95 === A traditional retail bank offers customers personal service that not only establishes trust, but also maintains customer loyalty to the bank. However, the holiday system has shortened banks’ service time while customers’ needs have been increasing, thus the importa...

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Bibliographic Details
Main Authors: Pei-chun Ko, 柯佩君
Other Authors: Shu-hsun Ho
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/26322190670844163277

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