The Research on the Relationship among, Intention to Use Continuity Program, Volitional Process, Behaviors to Use Continuity Program-The Moderating Role of Availability Heuristic
碩士 === 實踐大學 === 企業管理研究所 === 95 === Abstract The research use goal-directed behavior theory, the main purposes of this research are toward, First, it intends to examine the influence of consumer’s intention on consumer’s appraisal processes of continuity program. Secondly ,to investigate the effect...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09843707451007981155 |