A research of relationship quality between banks and small medium enterprise customers－The moderating effects of switching costs and alternative attractiveness
碩士 === 實踐大學 === 企業管理研究所 === 95 === The increasing number of banks in Taiwan and more intense competition among them make it one of the important goals for banks to firmly retain current clients and with them to establish long-term cooperation relationships. Recently, a variety of banks endeavor to u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51713221332992164280 |