The Impact of Responsive and Proactive Market Orientation on New Product Performance-The Moderating Effect of External Environment
碩士 === 實踐大學 === 企業管理研究所 === 95 === According to modern marketing concept, business should discover and satisfy customer needs more efficiently than competitor in order to achieve constant success. However, some scholars argue that business lose their position of industry leadership, because they li...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56423150695766560446 |