The Survey of The Consuming Characteristic for Professional Baseball Consumers
碩士 === 實踐大學 === 企業創新發展研究所 === 95 === From marketing’s point of view, if a professional baseball team could be understood as a brand, then spectators can be understood as consumers. The way to achieve the success of the brand is to attract consumers to buy tickets or products. The purpose of this stu...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/94129462516554844132 |