The Survey of The Consuming Characteristic for Professional Baseball Consumers
碩士 === 實踐大學 === 企業創新發展研究所 === 95 === From marketing’s point of view, if a professional baseball team could be understood as a brand, then spectators can be understood as consumers. The way to achieve the success of the brand is to attract consumers to buy tickets or products. The purpose of this stu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94129462516554844132 |