The Influences of Narrative Advertising on the Advertising Effect ─The Case of Insurance broker company’s service
碩士 === 東吳大學 === 企業管理學系 === 95 === The Narrative Theory which began in 90’s mainly concerned the adding of storytelling element to advertisement. This adding facilitates the communication with consumers, arouses the consumer by narrative processing to understand the advertisement information, delive...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51878438444777114380 |