The effects of relationship quality and switching barrier on customer loyalty in mobile telecommunication services
碩士 === 東吳大學 === 企業管理學系 === 95 === Recently, the high penetration of mobile phone service in market makes mobile phone service providers not only try to appeal new customers, but importantly seek way to retain old customers. Because the cost of attracting new customers is far above the cost of retain...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61484820051382259808 |