A Longitudinal Case Study about Service Failure, Service Recovery and Customer Loyalty in Banking Industry
碩士 === 東吳大學 === 企業管理學系 === 95 === In the competitive banking industry, due to the similarity of all the derivatives from different brands and the price war among them, contributing to the over all shrinking revenue. The key to be a successor in banking industry is the differentiation of the service...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65229135870046373515 |