The Research of Brand Loyalty: The Case of Enterprise Sponsorship's Impact in International Sports Games
碩士 === 東吳大學 === 企業管理學系 === 95 === Abstract With strong promotion and wide spread of media, sports have taken quite a huge proportion of people’s leisure time. And with the rise of this sport trend, the enterprises have realized that sponsorship is an innovative promotion tool for the enterprises to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06687636261160859109 |