An Empirical Study of Bidding Intention on Online Auctions

碩士 === 東吳大學 === 企業管理學系 === 95 === Online auction market in Taiwan has gaining momentum continuously. Based on the newest research of MIC (Market Intelligence Center) in 2007, total amounts of Taiwan online auction transaction are expected to reach $78.3 billion, growing by 51.8% percent from last y...

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Bibliographic Details
Main Authors: Chih-wen Chen, 陳治文
Other Authors: Tsau-Yi Ho
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/56658354322615538263