Relationships of Perceived Value and Switching Barrier on Customer Loyalty-A study on Security Brokerage Industry
碩士 === 東吳大學 === 企業管理學系 === 95 === The security brokerage business in Taiwan has appeared intense competitive situation for a long time. Although Taiwan government has been promoting acquisition & emerge activities in the “financial institutions and capital market reform”, the severe competitive...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91644238677532442480 |