Industries' Limited-edition Strategy and Consumers' Purchase Decision：An Analysis from Limited-edition Signal Perspetcive
碩士 === 東吳大學 === 國際貿易學系 === 95 === Limited-edition strategy is a practice of scarcity’s effect which many industries often use. Industries use this marketing way to influence consumers’ perceived value and purchase decision. But a successful limited-edition strategy should depend on the signals of li...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98078575415687858302 |