The Switching Cost, Network Externality and Optimal Investment Decision of the Banking－A Real Options Approach
碩士 === 東吳大學 === 經濟學系 === 95 === The fixed costs and marketing expenses derived from the development of internet banking are higher than the traditional manual systems, which conversely incur higher marginal operation costs in terms of economic scale. Therefore, network externality is the major eleme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79626272871420821016 |