A Study of Risk Perception Affecting Purchasing Intention of the Online Cosumer
碩士 === 東吳大學 === 資訊科學系 === 95 === Online purchase brings online retailers huge revenues and opportunities, but there are still some risks exist in it. Due to the characteristics of online transaction, customers can not inspect products during the process. Thus, customers may worry that the products a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/77681241606086024736 |