Using ZMET to Explore Mental Model of Parents Buy Children Finance-management Product and Marketing Strategy
碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 95 === The basic members of a family are parents and children, Parents wishes to provide the best resources for their children. However, the best resource is not only to satisfied children’s needs; but also offer a better investments plans, Let children have finan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36966996609056526781 |