The Modeling of Cash Card’s Churning Rate

碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 95 === Keeping good relationships with good customer is one of the essential factors of enterprise success. If we prevent customers from churn as soon as possible, we may increase the earnings of an enterprise. This paper is about customer retention of cash card bu...

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Bibliographic Details
Main Authors: Ching-Fang Hsu, 許瀞方
Other Authors: Min-Hua Kuo
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/55192202328611948960