The Study of Airline Corporate Image Affects the Choice Behavior of Airline Passengers

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 95 === This study is to investigate the degree of learning the Airline corporate Image affects the Choice Behavior of Airline Passengers. In pursuit of the purpose of this study, firstly, the researcher compile and analyze the data by way of desk research for establi...

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Bibliographic Details
Main Authors: Yuan-Yi Chang, 張元怡
Other Authors: Ming-Che Chou
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/14958768982136094745