The Effects of Marketing Public Relations on Brand Image: An Examples of Food Festival in the International Tourist Hotels
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 95 === The primary objectives of this study were to investigate the effects of marketing public relationships (MPR) on brand image for food festivals in the international tourist hotels. The theory of communications and MPR were applied in this study. It was found th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22454922691134896079 |