The Relationship among Vanity Trait,Brand Image and Self-Concept: A Case Study on Using Cosmetic Products
碩士 === 樹德科技大學 === 經營管理研究所 === 95 === Abstract Due to the increasing change of the society, and the rise of women’s social status and self image in Taiwan, women start placing greater value on physical appearance and personal career development. Additionally, with the current shopping habit and soci...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75283730563058440232 |