The Effects of Rebranding to Consumer Perceptions-A Case of Rebranding University and College

碩士 === 樹德科技大學 === 經營管理研究所 === 95 === Because of the economic development, concept of advanced education, educational policy and the decrease of natality in domestic society, the unbalanced situation of the supply and demand on higher education market was formed gradually. Nevertheless, many schools...

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Bibliographic Details
Main Authors: Peng Hsueh-Youg, 彭學雍
Other Authors: Zheng Shi-Yi
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/35305148754565078057