The Research on Lifestyle, Involvement, and Travelling Behavior of Female Employees

碩士 === 樹德科技大學 === 經營管理研究所 === 95 === Abstract From the perspective of consumer behavior, tourism can be regarded as a product which is an initiative, enjoying and rewarding activity. In purchasing behavior, tourists take part in leisure activities whose life style and the level of involvement are th...

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Bibliographic Details
Main Authors: Li-Ping Liu, 柳麗萍
Other Authors: 郭常銘
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/56059840054505083180