The Study on the Relationship among Brand Equity,Promotion,Integrated Brand Building and Purchase Intention
碩士 === 南台科技大學 === 工業管理研究所 === 95 === ABSTRACT Brand is the most important property of business. Brand equity is the added value of product that gave by brand. Brand equity is to build brand advantage, to provide the reason to purchase, and to create brand value in customers’ mind. To elevate marketi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72338171013584263069 |