The Effects of Website Awareness and User-perceived Quality on the User’s Loyalty of Auction Websites
碩士 === 南台科技大學 === 工業管理研究所 === 95 === The brand loyalty has become a critical factor for auction websites since the number of users has been considered a key driver for an auction website to survive in the competitive internet market. If an auction website has lots of faithful users to frequently con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25768416635216206166 |