The Effects of the Management of Virtual Community on Membership Behaviors:The Mediating Role of Relationship Information Processes and Relationship Value
碩士 === 南台科技大學 === 企業管理系 === 95 === Due to the mass use of the Internet, which caused the virtual space composed by the global communication network to change consumer behavior, this change will bring the virtual community some business opportunities ,and leads to the creation of social phenomenon. W...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24915184136723484090 |