The Impact of Store Image on Customer Satisfaction and Customer Loyalty for the Hypermarkets
碩士 === 南台科技大學 === 企業管理系 === 95 === As the competition in retail market increases, keeping the customer loyalty is the survival goal of all retailers. Customer loyalty can serve as a distinctive advantage for retailers. Customers loyal resist the attractiveness of other competitors which in turn can...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94179910391849102485 |