The Impacts of Situational Factors on Purchase Intention of Green Products
碩士 === 南台科技大學 === 國際企業系 === 95 === Abstract Not many consumers would like to purchase environmental products even if they had become aware of the environment being damaged. It was found in the former researches related to the environmental products that most of the researchers had measured the purc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09584682303691120912 |