The Influence of TV Advertising Endorser and Coupon Usage on Consumers’ Purchasing Intentions－McDonalds as an example
碩士 === 南台科技大學 === 休閒事業管理系 === 95 === This study intended to examine the impact of TV advertising endorser and coupon usage on consumers’ purchasing intentions. One survey instrument was used to collect data from customers who have watched McDonalds’ TV advertising. Total 600 questionnaires were dist...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46275089312241339533 |