The Study of the Influence of Auction Bidders’ Personaility Traits in Bidding Intention on Online Auction
碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === Due to the development of domestic E-Commerce, the online auction is more and more mature in the past few years. However, consumers are not satisfied with not being able to view the actual merchandise and also have impact on deceiving behaviors through internet....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19695185702054181953 |