A Study of the Strategic Marketing of Places under Globalizations
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === The place competition is global, and all places need to develop new capabilities to survive in the competition. Consequently, places must produce services that current and potential citizens, companies, investors and visitors need. The role of a city is also cha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64987312660007572983 |