A Study on the Relationship among Experience Marketing, Brand Equity, and Purchase Intention— A Case Study of Eslite Bookstore
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === In the modern consumer market, there is no such difference between goods and service. Not only do customers pursue are tangible goods and intangible service, but also unique experience. Therefore, the number of research about experience marketing has been to tak...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91648513014462144488 |