The Effects of Store Images and Shoopping Motives on Shopping Value--As an Example for Convenience Chain Stores

碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === In the past 10 years, the convenience chain store is growing and expands continuously. Until the recent years, the density of the convenience chain store is higher than Japan is and becomes the highest in the world. Therefore, the quantity of the convenience cha...

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Bibliographic Details
Main Authors: Chan, Sheng-Chieh, 詹勝傑
Other Authors: Huang, Wen-Hong
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/28265707312744074691