Structural Relationship Among Cause-Relationsgip Content, Customer Loyalty, Trust and Customer Retention-Using Financial Industry as an ExampleStructural Relationship Among Cause-Relationsgip Content, Customer Loyalty, Trust and Customer Retention-Usi
碩士 === 南台科技大學 === 行銷與流通管理系 === 95 === Relationship marketing is the key approach to increase revenue for service industry. There are many different approaches in relationship marketing researches developed by various views. Through the recently established researches, relationship marketing has been...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40072261550976790482 |