The Marketing Strategies of Local Cultural Museums －A Case Study of Nantou Bamboo Cultural Museum
碩士 === 亞洲大學 === 國際企業學系碩士班 === 95 === Local cultural museums, which have risen in a large scale, now have occupied almost 98% of the amount of Taiwan museums. The multiple orientation in visitors’ need has exposed the necessity of creative service beyond the traditional functions in a museum. Moreove...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/28499223502787710794 |